You can identify site performance issues and improve speed.You can clearly see redirect issues and resolve them.You can notice uncrawled pages and do what is necessary to ensure they’re crawled.With that, you’ll find ways to control the crawl, organize crawl budget, and make the bots work to your advantage You can identify how frequently GoogleBot and other bots are crawling your website, along with what they’re crawling.You can pinpoint where response codes are being generated, and resolve any that are concerning (4xx, 5xx).SEO Opportunities and Improvements That Result From a Log File Analysis ![]() Page Tagging (utilization of cookies/Javascript tracking) in-part with analytics providers isn’t as accurate. You can count on these files to be accurate, because they are coming directly from the network and server. So if a robot comes to the website and crawls a particular page, it will show that, along with other details. What is a Web Server Log and What are Server Log Files?Ī server log simply keeps track of everything happening on a server, all activities and requests included. I had questions that you may have now, and this post should clear those up quickly. This year when I recognized that industry leaders like Michael King (ipullrank) and Britney Muller (Moz) talking about log files, advanced technical SEO and information retrieval, I knew it was overdue to get into this. ![]() The concept is pretty technical, and even if you can get the files and get a report generated, you might not know what to do with it. ![]() Log files are nothing new, and analyzing them isn’t new either, but it’s not something most analysts do. Of course, it’s always good to keep up with and refine your knowledge of best practices, but algorithm updates and research are regularly bringing us new strategies that can offer a strong competitive advantage. After some time in the SEO industry, basic best practices become habits, and you’ll need to dig deeper to give more value to clients.
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